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  • Soft Selling in a Hard World

  • Plain Talk on the Art of Persuasion
  • By: Jerry Vass
  • Narrated by: Jerry Vass
  • Length: 3 hrs and 43 mins
  • 5.0 out of 5 stars (4 ratings)

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Soft Selling in a Hard World

By: Jerry Vass
Narrated by: Jerry Vass
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Summary

An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

©1998 Jerome R. Vass (P)2001 Jerome R. Vass
Consulting Entrepreneurship New Business Enterprises Sales & Selling Small Business Business
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Profile Image for Valdir Paiva

The selling I’ve been looking for.

If you dislike he hard sell approach this is a book for you to listen to

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