Selling Is Hard. Buying Is Harder. cover art

Selling Is Hard. Buying Is Harder.

How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

 Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Selling Is Hard. Buying Is Harder.

By: Garin Hess
Narrated by: Gary Tiedemann
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Enable your buyers for faster B2B sales.

What drives B2B sales most effectively - focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult, and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier, and your prospects will buy from you faster and more often.

Sales teams can shorten the sales cycle by as much as 68 percent when they learn to equip their champion - the people promoting their solution inside the target account - using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.

All images and graphics referred to in this audiobook, along with other appendix items, can be viewed and downloaded from the author's website.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Garin Hess (P)2021 Greenleaf Book Group Sales & Selling Business
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

 The JOLT Effect cover art
The Coaching Habit cover art
Amp Up Your Sales cover art
The Five Dysfunctions of a Team cover art
$100M Offers cover art
Sell More Faster cover art
Fast Forward cover art
The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results cover art
Marketing Multiplied cover art
Selling in a Crisis cover art
Sales Engagement cover art
Elite Sales Strategies cover art
They Ask, You Answer cover art
A New Way to Think cover art
The Effortless Experience cover art
The Sales Enablement Playbook cover art

What listeners say about Selling Is Hard. Buying Is Harder.

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User

Very insightful and poignant

As a solution engineer myself and a follower of Consensus as a technology, I think buyer enablement is really important in the Information Age and the informed buying groups I engage with.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!