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  • Qué es el Marketing de contenidos (Narración en Castellano) [What Is Content Marketing?]

  • By: ISDI Digital Talent
  • Narrated by: Juan Arenas
  • Length: 6 mins

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Qué es el Marketing de contenidos (Narración en Castellano) [What Is Content Marketing?]

By: ISDI Digital Talent
Narrated by: Juan Arenas
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Summary

Si trabajas en marketing o con equipos de marketing, es probable que hayas escuchado el término marketing de contenido más de una vez. ¿Pero sabes lo que significa? o ¿en qué se diferencia del marketing tradicional?

Según el Content Marketing Institute, el marketing de contenidos puede definirse como "una técnica de comercialización que consiste en crear y distribuir contenidos valiosos, relevantes y coherentes para atraer y adquirir una audiencia claramente definida, con el objetivo de impulsar una acción de compra por parte de los clientes".

Please note: This audiobook is in Spanish.
©2019 ISDI Content Team, 2019 (P)2020 Audible, Inc.
Consumer Behavior & Market Research Marketing
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