Listen free for 30 days

Listen with offer

Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

No B.S. Guide to Brand-Building by Direct Response

By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
Narrated by: Stephen R. Thorne
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make - first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe - customers who believe in, buy, and promote their brand.

Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.
©2014 Entrepreneur Media, Inc. (P)2018 Gildan Media
Advertising Marketing Public Relations Small Business Business Business Plan Fitness Business
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

 No B.S. Sales Success in the New Economy cover art
Renegade Millionaire cover art
Magnetic Marketing cover art
Almost Alchemy cover art
Book the Business cover art
The Best of No BS cover art
The Best of Guerrilla Marketing cover art
$100M Offers cover art
The Ultimate Sales Letter, 4th Edition cover art
No B.S. Marketing to the Affluent cover art
Buy Now cover art
The New Psycho-Cybernetics cover art
Traffic Secrets cover art
Scientific Advertising cover art
Gym Launch Secrets cover art
Building a StoryBrand cover art

What listeners say about No B.S. Guide to Brand-Building by Direct Response

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Gerardo Ruglio

Incredibly good

Thank you for the incredible work you put to get this done. It’s enlightening for us, who were thought by the people who never did business

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!