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Ideaflow

Why Creative Businesses Win

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Ideaflow

By: Jeremy Utley, Perry Klebahn, David Kelley - foreword
Narrated by: Jeremy Utley, Perry Klebahn
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About this listen

Brought to you by Penguin.

The single best way to have a great idea is to produce lots of ideas.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:

  • Establish a brief daily creativity practice
  • Develop thousands of great ideas on demand
  • Run cheap, fast tests to determine which ideas will work
  • Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organization's creativity?

©2022 Jeremy Utley and Perry Klebahn (P)2022 Penguin Audio Business Development Decision-Making & Problem Solving Forecasting & Strategic Planning Motivation & Self-Improvement Business Career Innovation
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Good content, unlistenable reading

The content of the book is solid, about creating a systematic way of producing ideas. The narration was unlistenable. Read the book instead.

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