How I Raised Myself from Failure to Success in Selling
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How I Raised Myself from Failure to Success in Selling
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Narrated by:
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Arthur Morey
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By:
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Frank Bettger
About this listen
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you.
When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America?
The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable - and more valuable to your company - when you apply Bettger's keen insights on:
- The power of enthusiasm
- How to conquer fear
- The key word for turning a skeptical client into an enthusiastic buyer
- The quickest way to win confidence
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What listeners say about How I Raised Myself from Failure to Success in Selling
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Overall5 out of 5 stars
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Story4 out of 5 stars
- Gary Strickland-Clark
- 15-11-18
A great review of selling fundamentals
There is no escaping the fact that this book is from a bygone era, but if you can see past references to index cards, using the customer’s telephone and the general assumption that all businesspeople are men and all women are wives and secretaries,the principles (and they should be regarded as principles, in that they are timeless) remain highly relevant. In fact I’d go so far as to say they are even more important given our current susceptibility to being seduced and distracted by tech and the promise of ‘social selling’. After 30 years of selling technology, I found this book to be an excellent reference to bring me back to some long overlooked fundamentals. The fact that the audiobook is delivered in such a gentle and unassuming way made it feel like being in a fireside chat with your favourite grandfather who has been mentoring you for years. If you like Grant Cardone and his pace of delivery, you may find this a bit pedestrian. For that very reason the contrast provided by this audiobook is the yang to that particular ying and to the typical go-getting brashness of other ‘how to’ books. I loved it.
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3 people found this helpful
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Overall5 out of 5 stars
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- Amazon Customer
- 09-02-20
Highly recommend
Book is concisely written with great content. Provides techniques backed with real life examples. Will listen again
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- Anonymous User
- 20-02-19
Great read
Such an interesting life and a fantastic approach, definately worth a read and I'll go back to this time & time again
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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- Anonymous User
- 26-11-20
Inspiration
This book is an inspiration to more than 'just' sales improvements, but a mix of techniques, mindset and personal values. Change starts with yourself.
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- Tfd
- 10-09-17
Best book on selling I've read so far
Very in depth explanations of timeless principles and techniques. The narrator did a good job of bringing the book to life .
This book is a classic I'm surprised that people don't talk about it more. Some of the ideas are applicable to more than just sales; like improving your memory, organising informaion etc.
This books covers everything from giving a structure of the sale to breaking down the individual steps. It also discusses the psychology at work during key moments of the sales.
I will be recommending this book to my friends
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2 people found this helpful
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- George
- 09-09-17
educative and interesting
Enjoyed the book, made plenty of notes. Even though the book is quite old it is very practical and applies to many situations presently.
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1 person found this helpful
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- Kindle Customer
- 05-12-21
Good listen
worth a credit to get the basics if you're just starting out. it's dated but fundamental in approaching a call properly
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- J Warner
- 09-03-18
Brilliant
Great book will be listening to it again very soon. I would highly recommend a go.
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- Andrew
- 14-10-20
I recommend this...
Very Enlightening & Valuable. Add this as part of your personal or professional development process.
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- adura
- 13-04-20
A Real Inspirational Classic
This is great audiobook that inspires the listener to adopt tried and tested methods to achieve success.
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