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Franchise Your Business

By: Mark Siebert, John Leonesio - foreword
Narrated by: Al Kessel
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Summary

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.

Learn how to:

  • Evaluate your existing businesses for franchisability
  • Identify the advantages and disadvantages of franchising
  • Develop a business plan for growth on steroids
  • Evaluate legal risk, obtain necessary documents, and protect intellectual property
  • Create marketing plans, build lead generation, and branding for a new franchise
  • Cultivate the franchisee-franchisor relationship
©2016 Entrepreneur Media, Inc. (P)2018 Gildan Media
Personal Finance Small Business Business Business Strategy
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Profile Image for Fred

Much better than expected

Given that it was in the "included" section, I wasn't expecting much more than a lead magnet disguised as a book. In fact, it's a well written and informative book.
I'm not in the franchise market but was interested in improving my knowledge, having read many books on famous franchisees.

Well worth a read.

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  • Overall
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Profile Image for Anthony F.

A good insight into franchising your business.

Good narration and valuable information on franchising as a franchisor. Well worth a listen.

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