Do you want to know the modern approach behind the most successful businesses to apply it to your own company? Then keep reading.

Are you a start-up founder and need to know how to jump-start your product or services sales? Would you like to improve one or more aspects of how you operate your business to give it a competitive edge?

If you answered "Yes" to any of these questions, here's there is something very useful for you.

The successful businesses have the voting power of their customers behind them. These companies know what their customers want and follow a system to achieve their objectives. Sadly, not many companies understand this.

The highly coveted companies follow the process of design thinking. This enables them to work in collaboration with their customers in developing products or their employees if they seek to improve internal corporate processes. Also inherent in the process is the idea of design iteration where processes and systems are open to continuous improvement.

Design Thinking was made to guide you through this innovative philosophy so you can apply it within your work for a great outcome, even if you are new to this concept.

Here's a preview of this helpful book and what else you'll discover:

• What design thinking is, how it works, and how it can benefit you
• How to conduct research, the different approaches, and always asking "Why"
• What you need to know about business strategy and customer experience design and how to implement them
• Why designing for change is the most critical aspect in the process
• And much more!

Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy, and now you can apply it in your business to achieve spectacular outcomes.

This indispensable book will help you in understanding and making use of it.