All Marketers Are Liars
The Power of Telling Authentic Stories in a Low-Trust World
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All Marketers Are Liars
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Narrated by:
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Seth Godin
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By:
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Seth Godin
About this listen
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
©2005 Seth Godin (P)2005 Audible, Inc.Listeners also enjoyed...
What listeners say about All Marketers Are Liars
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
- Gavin
- 24-10-09
Good for new ideas in Marketing!
From the title of this book you that Seth Godin is telling you to lie as a marketer but he's not, he's merely telling you to use personal interest stories in your marketing. That testimonials and good stories about the product really do make a difference to your bottom. If you look at story telling throughout time, people always exaggerate and add little bits on but it is these exaggerations and add ons that make a story memorable. Being memorable is what you have to do
The only thing I would take away from this book is that the key ideas are heavily repeated. It is however extremely well written. If you haven't read any new ideas on marketing I would suggest all of Seth Godin's books as a basis and use his recommended reading for further study.
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2 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Allison Watson
- 24-01-21
Decent read
This was worthwhile read, especially if you have a product or service on the market.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Olga
- 30-06-18
Useful, but
Seth takes one idea and and describes it in too many words, so it takes the whole book. A small one. There are some great examples though.
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Overall4 out of 5 stars
- Jingfang
- 24-04-13
A single-minded idea, a great principle
Working as a marketeer myself, I find many points raised in this book inspiring and applicable in my daily work. The author touched on many aspects of marketing in an engaging and memorable way. I would say my 'gut instinct' about marketing has been positively strengthened after listening to this book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dhil Gill
- 21-06-20
Overview
A totally different paradigm - keep an open mind, and you're unlikely to be disappointed❗
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Colin
- 17-01-15
eye opener
a must read for anyone interested in marketing. marketing can have a massive impact on a business and this sets the stage for people within the industry and those who want their business to expand.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- T
- 10-03-20
1h content meets 3 h repeat and vaguen examples
Some interesting thoughts, but nothing new. A lot is recounting success stories (a lot of Apple) and somehow trying to link it to his reason "they only managed this because they had a good story".
oh and by the way, for someone saying "it is all about the story" there is remarkably little story in this book itself ;)
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mr. D. Hignett
- 28-12-19
Great for anyone serious about marketing
It's a bit short and white I understand the reason for the controversial title, I'm not sure I like it. That said, this book gives a great explanation of the way the consumer thinks and buys and the importance of creating a story and delivering great service.
The book is well narrated and great value for money. I recommend this book.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Sam
- 25-03-21
Inconcise but good
Suffers from the log windedness of its genre, but still interestong and worth the listen.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Richard
- 16-12-18
Very good
Seth's performance is accomplished and personable.
The examples are relevant and point to the main theme of the book.
The only reason this isn't a 5-star is that I got a bit of example overload, the point was well made and I didn't think a few towards the end - or perhaps the middle, were needed.
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